Home > Travel > Americas
Monday June 30, 2014 MYT 6:00:00 AM
Thursday June 26, 2014 MYT 5:38:25 PM
A new report details the best hotel loyalty programs. - Photo from AFP
Hotel loyalty card members have their say on what’s their favourite.
HOTEL guests have given top marks to the Marriott chain for its loyalty programme, which was ranked the top in overall customer satisfaction.
After polling 3,800 consumers in March, consultants at global market research firm J.D. Power came up with a ranking for their 2014 Hotel Loyalty/Rewards Program Satisfaction Report.
Loyalty programmes were weighted on five factors: account maintenance, ease of points or miles redemption, ease of earning points or miles, reward programme conditions and customer service.
Customers gave Marriott Rewards an overall score of 707 on a 1,000-point scale.
The Marriott hotel chain includes brands such as the Ritz-Carlton, Bvlgari, JW Marriott, Renaissance Hotels, Residence Inn, TownePlace Suites, and Gaylord Hotels.
After the Marriott Rewards programme, the IHG Rewards Club and the Delta Hotels’ Delta Privilege loyalty programs round out the top three most popular schemes.
The report also found many guests (19%) will sign up for a hotel loyalty programme based on the recommendation of friendly and family.
Here are the top hotel loyalty programmes for 2014:
• Marriott Rewards
• IHG Rewards Club
• Delta Priviledge
• La Quinta Returns
• Drury Gold Key Club
• Hilton HHonors
• Choice Privileges
• Club Carlson
• Fairmont President’s Club
• Starwood Preferred Guest
– AFP Relaxnews
Tags / Keywords:
Travel, Lifestyle, travel, hotel, guests, survey, customer, accommodation
Biking across continents
A grand day out for kids
Retiree hopes to achieve similar feat as rock singer with same name
Superheroes help wash cars for charity
‘Memory exercise keeps my mind active’
A look at the Indian Muslim community in inner city
Fishing for your dinner There is nothing like landing your own catch to beat the growing cost of living
Bon Odori festival thrills crowd with folk dances and fireworks
Tell us your stories
Ronaldinho marks winning return to Brazil
New specialist hospital coming up to meet demand
'Minecraft' acts as Windows 10 lure for 20 million gamers
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)