Home > Travel > Americas
Monday June 30, 2014 MYT 6:00:00 AM
Thursday June 26, 2014 MYT 5:38:25 PM
A new report details the best hotel loyalty programs. - Photo from AFP
Hotel loyalty card members have their say on what’s their favourite.
HOTEL guests have given top marks to the Marriott chain for its loyalty programme, which was ranked the top in overall customer satisfaction.
After polling 3,800 consumers in March, consultants at global market research firm J.D. Power came up with a ranking for their 2014 Hotel Loyalty/Rewards Program Satisfaction Report.
Loyalty programmes were weighted on five factors: account maintenance, ease of points or miles redemption, ease of earning points or miles, reward programme conditions and customer service.
Customers gave Marriott Rewards an overall score of 707 on a 1,000-point scale.
The Marriott hotel chain includes brands such as the Ritz-Carlton, Bvlgari, JW Marriott, Renaissance Hotels, Residence Inn, TownePlace Suites, and Gaylord Hotels.
After the Marriott Rewards programme, the IHG Rewards Club and the Delta Hotels’ Delta Privilege loyalty programs round out the top three most popular schemes.
The report also found many guests (19%) will sign up for a hotel loyalty programme based on the recommendation of friendly and family.
Here are the top hotel loyalty programmes for 2014:
• Marriott Rewards
• IHG Rewards Club
• Delta Priviledge
• La Quinta Returns
• Drury Gold Key Club
• Hilton HHonors
• Choice Privileges
• Club Carlson
• Fairmont President’s Club
• Starwood Preferred Guest
– AFP Relaxnews
Tags / Keywords:
Travel, Lifestyle, travel, hotel, guests, survey, customer, accommodation
Classic tastes from Johor and Negri
Cops nab seven over budget hotel robberies
Just like mother’s cooking
Airline inks pact with insurance company
Break fast with all kinds of everything
A thorn to other durians’ pride
BookFest@Malaysia 2015 is officially launched
Beaten to death over affair
Ooh! What fun outfits for Raya
Celebrate Raya in style with GEMFIVE
The 3 unexpected life events that leave us in debt
Kerry urges Iran to make 'hard choices', says U.S. ready to walk
Ignite your digital marketing skills with Google
Happy Hamilton a home winner again
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)