Recently five colleagues and I participated in the IBM Brussels Smarter Cities Challenge. The objective of the challenge was to help local government solve mobility issues.
Uber is a phenomenon. Everywhere in Europe or around the world, cabbies are resisting – sometimes violently - the arrival of this new player on the market. Uber’s hip, social, transparent and tech savvy image is hype of the city. Uber openly flaunts its ‘rebellious’ character. But everyone agrees on one thing: Uber is disrupting the taxi industry.
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