WIDER REACH: Big Data and analytics discussions are no longer limited to IT trade only. Marketing folks, business leaders and even product heads are eager to know more.
By KEVIN POOL
In the 15 years I have been handling Big Data or the analytics around it, never has the excitement around these topics been so high. I find myself speaking in more conferences about both, handling smaller group CXO talks and reading a lot more about it in the press.
