Big brands don't mind live Periscope stumbles to reach millennials


Live event: Twitter-owned Periscope allows anyone to live-stream an event through their mobile phones, while viewers can participate by sending cartoon hearts across the video feed and typing comments which scroll across the screen for all to see, which can lead to unexpected consequences.

NEW YORK: When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, "I can see down your top" even though there was no wardrobe malfunction. 

During BMW of North America's debut of its M2 coupe on Periscope last month, the sound dipped in and out as the driver talked about how the car handled. 

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