According to an eBay-commissioned study, strapping on a virtual reality headset will soon be a normal step on the path to choosing and buying a new car.
The one element of the automotive industry that is still largely untouched by innovation is the actual purchase process. Car companies may have incredibly comprehensive websites and even a burgeoning social media presence, but car shopping is still about going in person to a dealership, talking with a sales assistant and finally signing on the dotted line.
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