Amazon.com escapes trademark suit after appeals court reverses itself

Legally exonerated: Amazon.com has been cleared of any trademark violation in the MTM lawsuit.

NEW YORK: Amazon.com Inc did not violate the trademarks of a high-end watchmaker by offering alternative brands with similar styles in its search results, a federal appeals court ruled. 

In a rare move, the 9th US Circuit Court of Appeals in San Francisco reversed its own opinion from July and said that a lower court correctly found in Amazon.com's favor because the search results would not likely confuse customers.