Twitter unveils expanded video-advertising programme


  • TECH
  • Friday, 09 Oct 2015

More money making initiatives: Under the expanded system, publishers can upload their videos to video.twitter.com and get paid through automated rev-share payments, according to Twitter.

LOS ANGELES: Twitter announced a new plan to squeeze more dollars from video content shared on the social service, opening up its sponsored video-tweet program to share revenue with any creator who uploads clips. 

"Twitter video is now open for business," Baljeet Singh, senior product director of media, TV and video, said at Twitter's VideoNOW event. 

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