Amazon buys streaming video startup Elemental


  • TECH
  • Friday, 04 Sep 2015

Dominating TV: Amazon wants to control every possible aspect of TV viewing by acquiring a startup that reformats traditional TV broadcasts to fit on mobile devices.

SAN FRANCISCO: Amazon announced a deal to buy a startup that tailors traditional television broadcast for the vast array of Internet-linked devices used for streaming video. 

Amazon did not disclose how much it is paying for Portland-based Elemental Technologies, but a report at tech news website The Information put the price at US$500mil (RM2.11bil). 

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