Big in Japan: Hastings (right) posing with Japanese comedian Ryota Yamasato during a photo session at the kick-off event of the Netflix business in Japan at a Softbank shop in Tokyo.
TOKYO: Netflix launched its service in Japan, the latest move in the US-based online streaming giant’s global push as market competition heats up.
The company said it has partnered with Japanese mobile carrier SoftBank in a joint bid to tap some 36 million households with high-speed Internet access. The announcement in Tokyo was attended by Netflix founder Reed Hastings.
