User retention: After launching in June, Apple announced it has attracted 11 million users during its trial period.
SAN FRANCISCO: Only 21% of users who have tested Apple Music no longer use it, Apple said, countering the results of a survey that found defection rates at more than twice that amount.
In a survey of 5,000 people in the US, released Aug 18, music industry research company MusicWatch found that 48% of those who had tried out the new online streaming music service have stopped using it.
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