Global expansion: Samsung's mobile payments system is coming to Europe. Photo: Samsung
In the same month that Apple Pay crossed the Atlantic and went live in the UK following its US debut in October 2014, Samsung has announced a new partnership with MasterCard that will bring its take on smartphone-enabled payments to potentially the whole of Europe.
Samsung Pay was unveiled on March 1 and is currently only available in South Korea where it is still undergoing testing, but the company has hugely ambitious plans for the system, which it feels will one day replace cash and even credit card transactions with the swipe of a smartphone over a point of sales terminal.
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