MISLEADING INFO: Amazon could be on the hook for displaying MTM Special Ops in the search field and immediately below the search field, along with similar watches manufactured by MTM's competitors for sale, even though MTM products aren't sold on Amazon.com.
SAN FRANCISCO: Amazon.com Inc must face a trademark lawsuit brought by a watchmaker which says the online retailer's search results can cause confusion for potential customers, a federal appeals court ruled.
The 2-1 opinion from the 9th US Circuit Court of Appeals in San Francisco reversed a lower court ruling, and said high-end watchmaker Multi Time Machine Inc is entitled to a trial on its trademark allegations.
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