ADAPT OR DIE: The BBC and ITV and other PSBs must keep up with the shift to online viewing to ensure they retain a high visibility and can compete with rival services from Netflix and Amazon, said the review.
LONDON: Britons are increasingly watching television online creating new challenges for the country's public service broadcasters (PSBs) which should look to adapt their models accordingly, said the country's telecoms regulator in a review.
Ofcom said only 69% of viewing by British adults was now through live TV due to the growth in online and on demand TV on mobile devices. Among 16 to 24-year-olds, only 50% of viewing was done through live TV.
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