SPEEDY DELIVERY: Amazon Prime members can have orders worth
SAN FRANCISCO: Amazon.com Inc launched its one-hour delivery service, Prime Now, for select areas of London and said it would expand the programme to additional cities in Britain by the end of the year.
For a fee of £6.99 (RM41.15), Amazon Prime members can have orders worth £20 (RM117.75) or more delivered in one hour, the company said on its British website on Tuesday.
"This is just the beginning. London is our first Prime Now city in Britain and we are already working on making Prime Now available in more postcodes in London and beyond," Christopher North, managing director of Amazon UK, said in a statement posted on the online retailer's website.
The launch in London is the first time Prime Now is available outside of the United States, where it began offering the service six months ago.
Amazon Prime, the flagship membership service that launched a decade ago, has become key to Amazon's growth and a vital testing ground for new services ranging from TV and on-demand video to delivery-by-drone.
The e-commerce company said Prime's worldwide paid membership grew 53% last year.
Amazon said it will offer free two-hour to same-day window deliveries between 8am and midnight.
In December, Amazon launched Prime Now in parts of New York, then expanded the service to other cities including Baltimore and Miami. — Reuters
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