INCREASING DEMANDS: Advertisers want Twitter to make the site more user-friendly and to provide more data to allow them to gather more information on consumers.
SAN FRANCISCO: Twitter Inc's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after this week's management shakeup – helping disaffected advertisers connect with users.
And many advertisers, analysts and investors say Twitter already has the right person for the job: not interim CEO Jack Dorsey but Adam Bain, the company's president and head of revenue, who has emerged as an early favourite.
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