HUGE AUDIENCE: More than 30% of Germans online use such software, far higher than the 5% of Internet users globally in 2014, according to Dublin-based analytics and advisory firm PageFair, which develops "ad blocker-friendly" advertising.
FRANKFURT: With two court victories against German media companies under its belt in as many months, ad-blocking startup Eyeo is an increasing concern for publishers dependent on online advertising for growth.
Cologne-based Eyeo's Adblock Plus leads the fast-growing market for software to block Internet advertising that many users find intrusive or spoils their experience of websites.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
