GAMIFICATION OF CYCLING: The Biko app provides a social platform for riders to share information about their routes, such as areas monitored by police, safe spots to park bikes, potential hazards and streets to avoid.
LAS VEGAS: Bogota-based startup Biko is out to make bicycling pay off for riders in traffic-choked cities around the world.
The creators of a mobile app that lets bicyclists track their routes and then rewards them with discounts or deals at local merchants, was at a Collision technology conference in Las Vegas seeking investors to help it spread beyond Colombia.
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