Where the sports-obsessed lead, consumers will follow: shipments of smart and connected garments are expected to hit 10.2 million units annually by the end of the decade.
According to new data from market intelligence firm Tractica, while the market is currently in its infancy, thanks in part to the growing quantified self movement and to the fact that sensor-embedded clothing really does seamlessly integrate into people's lives (often more easily than smart glasses, wristbands or smartwatches), sales are set to take off.