NEW MARKET: GE said it will produce an LED bulb compatible with Apple's yet-to-launch connected-device platform HomeKit.
General Electric Co announced collaborations with Qualcomm Inc and Apple Inc as it uses digital technology and the growing appetite for data to reinvigorate its 130-year-old lighting business.
With chipmaker Qualcomm, GE is offering retailers a way to connect with shoppers' smartphones through technology embedded in LED light bulbs, the company said. One use of the "indoor positioning" technology could be to transmit customised coupons to shoppers depending on their store location.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
