BOOMING MARKET: Cheap smartphones have driven a boom in e-commerce in India, a country that had previously shopped largely in informal stalls and bazaars.
NEW DELHI: Paytm, an Indian online payments platform backed by China's Alibaba, is pushing deeper into India's booming e-commerce industry with a zero-commission mobile app marketplace targeted at small and medium-sized firms, the mainstay of the country's economy.
The company said this push, in addition to its existing general e-commerce platform, would help marketplace operations make up half of its total revenue target of US$4bil (RM14.23bil) by the end of 2015.
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