ONLY IN BOUTIQUES: A customer presenting his Apple Watch after buying it at a store in Paris, France. Apple Watches were available in shops like The Corner in Berlin, Colette in Paris, Maxfield in Los Angeles and Dover Street Market in Tokyo and London.
NEW YORK/TOKYO: The Apple Watch launched quietly around the world on April 24 without the usual frenzy or fanfare for an Apple Inc rollout, as a handful of boutiques in major cities like Tokyo and Paris sold the timepiece – but not for purchase at its own stores.
Shops included The Corner in Berlin, Colette in Paris, Maxfield in Los Angeles and Dover Street Market in Tokyo and London. Apple courted the outlets to promote the watch as a fashion item rather than just another techie gizmo.
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