Stretch marks, so long the bane of the beauty industry, are finally getting some love thanks to a new online body image campaign going viral.
"Love Your Lines" encourages women to embrace their marks as a positive beauty attribute by posting honest and stylish images of them on social media. The Instagram account Loveyourlines, launched by two mothers, has posted hundreds of candid photos of "real women, real bodies and real self love" and has so far gained 110,000 followers.
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