CLOSING IN: Despite mounting challenges from Tidal and the soon-to-be-launched Apple music service, Spotify arguably faces an even bigger challenge from YouTube which offers free music videos available on all devices with an Internet connection.
STOCKHOLM: This week’s all-star launch of US rapper Jay Z’s streaming music service may not have caused Spotify’s management to lose sleep – but analysts predict tough days ahead as tech giant Apple prepares to enter the fray.
The glitzy rebrand of the Tidal service which Jay Z bought from another Swedish firm Aspiro for US$56mil (RM206.89mil), was billed as a new departure in streaming: higher quality audio and owned by artists for artists, not record labels and tech companies.
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