MOBILE PUSH: Boots UK plans to introduce the business apps in hundreds of pharmacies to employees equipped with 4,000 iPads it has purchased so far.
FRANKFURT: Nine months after Apple and IBM began working together on building mobile apps for businesses, some of the first fruits are about to appear at UK pharmacy chain Boots, which has begun equipping store employees with iPads to serve shoppers in the aisles.
These customer service apps are part of a bid by Boots to encourage consumers to pre-order cosmetics and toiletries online, similar to calling ahead for medical prescriptions, while turning its 2,500 retail outlets into convenient pick-up points.
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