Luxury brands hedge their bets with smartwatches


  • TECH
  • Monday, 23 Mar 2015

UNCERTAIN FUTURE: Tag Heuer chief executive Jean-Claude Biver acknowledged it was not yet clear whether gaining the "Intel Inside" also meant losing the precious "Swiss Made" label.

PARIS: The flurry of technology deals luxury watchmakers announced recently to tackle the Apple Watch threat are more a way to hedge their bets in case the smartwatch market takes off than a strategic U-turn. 

The costs of development of these hybrid watches, combining elements of traditional watchmaking with digital know-how and wireless connectivity, will be mostly financed by the technology providers, industry specialists predicted. 

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