THE AFTERMATH: The decision by the Swiss National Bank, after three years of holding down the franc's value, was met with indignation by many small-to-mid size companies which now face lower revenue from exports.
ZURICH: "Swiss Made" has traditionally stood for quality, precision and reliability. But after a shock move to scrap the cap on the franc, it could convey a less attractive message: Made more expensive.
The decision by the Swiss National Bank, after three years of holding down the franc's value, was met with indignation by many small-to-mid size companies which now face lower revenue from exports.
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