Rob Pardo, Blizzard Entertainment's former chief creative officer and the lead designer on the seminal World of Warcraft, believes that video games tick all of the right boxes to qualify as an Olympic sport.
Speaking to BBC radio, he underlined gaming's huge draw as a serious spectator sport.
"There's a very good argument for e-sports being in the Olympics," he said. "I think the way that you look at e-sports is that it's a very competitive skillset and you look at these professional gamers and the reflexes are lightning quick and their having to make very quick decisions on the fly."