WELL PLAYED, SOCIAL MEDIA: The siege, believed by social media sources to be unique in how the hostage-taker used captives to try to disseminate his message for several hours, showed that social media had "grown up", experts said.
SYDNEY: One hostage the Sydney siege gunman failed to take this week was social media.
After traditional media refused to air or print details of phone calls his hostages made, Man Haron Monis turned to Facebook and YouTube, forcing his captives to use their personal accounts to issue his demands to speak to the prime minister and spread claims that he'd planted bombs around the city.
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