BUY BOOKS ON TWITTER: Hachette's initiative is the latest using social media to market directly to consumers.
NEW YORK: Publishing giant Hachette said it was launching a test programme allowing consumers to purchase books on Twitter without leaving the messaging service.
The French-owned group said it would work with the technology firm Gumroad to enable the purchase by clicking through a button on an author’s tweet.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
