Is the Black Friday shopping tradition losing its shine in the US?
According to Consumer Reports' latest Black Friday Holiday Poll, more than half (53%) of Americans say they won't be shopping at all during the five-day stretch between Thanksgiving Day and Cyber Monday. Some 39% of participants said they would be less likely to shop compared to last year.
Among those planning to buy gifts, 38% will be doing so exclusively online, while 30% will brave the stores. Only one quarter of shoppers plan to use either or both for Black Friday purchases.
Of those planning to splash the cash, 48% said it was simply a case of getting "the best deals of the year," while 29% like the tradition and 6% claimed it was a good way of escaping house guests.
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