Luxury watchmakers call time on smartwatch copies


  • TECH
  • Wednesday, 26 Nov 2014

NO COPYCATS: Sites offering services for custom smartwatch faces are taking measures to prevent users from using copyrighted designs.

Some of the world's most exclusive watch brands are taking legal action to stop digital replicas of their most famous watch face designs being misappropriated by smartwatches. 

As smartwatches are beginning to grow in popularity, so are the options for customized watch faces. The problem is that these custom faces are increasingly little more than digital copies of the latest Tag Heuer or Omega models. 

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