GRAND EXPERIMENT: Macy's is joining a list of other companies parading their ads on Facebook's video feeds.
NEW YORK: Macy's Inc, which traditionally kicks off the US holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook's fledgling video feeds.
As the social media platform slowly rolls out its premium video offerings to advertisers, Macy's will launch its online video ads Thursday evening (Friday afternoon Malaysian time).
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