WORKING SMART: Gap Inc has struck a deal with Zalando to sell its merchandise online from next May.
BERLIN: Gap Inc has struck a deal with Europe's largest dedicated online fashion retailer Zalando to sell its core brand from next May, hoping to reach more consumers, particularly in markets where it has no physical stores.
The US company already delivers to 24 European countries from its own website and has more than 200 stores on the continent but is not present on the ground in key markets such as Germany.
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