COST SAVING: YouTube said that instead of a physical-world show, which in 2013 was hosted by director Spike Jonze, it would transform the site for one day in March 2015 to present the awards.
NEW YORK: The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos’ online buzz.
The blockbuster video-sharing site in November 2013 debuted the YouTube Music Awards, with a livestreamed show from New York that appeared aimed at creating a next-generation, new-media successor to the MTV Video Music Awards.
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