NOT YET A HIT: Many local businesses have yet to discover the potential benefits of location-based services.
Local businesses have yet to catch on to the potential that location based services can have on their organisation.
ALTHOUGH recent developments in the use of location based services are showing interesting potential, Johary Mustapha, president of the Malaysian Mobile Content Providers Association (MMCP) feels that this will not be a trend that will take off so soon among the local business community.
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