BEIJING: A trademark spat between Chinese e-commerce giant Alibaba Group Holding Ltd and rival JD.com flared into public view after JD published an Alibaba letter urging publishers to be careful about advertising in promotions for China's annual "Singles' Day" spree, the world's largest online shopping day.
In the letter, dated Oct 16 and published on a JD social media account, Alibaba's Tmall.com marketplace warned Chinese publishers against running ads with the "Double Eleven" motif that are not official Alibaba promotions.