WASHINGTON: From viral videos to selfies, listicles and "throwback Thursday" photos, candidates in the Nov 4 midterm elections are leaving no social media stone unturned.
Where a 2010 gubernatorial or congressional campaign could proudly claim an active presence on Twitter as something almost fashion-forward, in 2014 a multifaceted digital strategy is seen as a prerequisite, even if little research exists to show how much online politicking translates into votes.
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