ROBOT SALESMAN: SoftBank Corp's human-like robot named 'Pepper' is to interact with Nestle customers and promote its coffee machines at electronics stores across Japan. — Reuters
TOKYO: Nestle SA will enlist a thousand humanoid robots to help sell its coffee makers at electronics stores across Japan, becoming the first corporate customer for the chatty, bug-eyed androids unveiled in June by tech conglomerate SoftBank Corp.
Nestle has maintained healthy growth in Japan while many of its big markets are slowing, crediting a tradition of trying out offbeat marketing tactics in what is a small but profitable territory for the world's biggest food group.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
