LONDON: Fuelled by the boom in online sales for the latest trends, London's designers are finding new ways to deliver instant gratification to fashion hungry shoppers, amid high hopes of boosting growth in the sector.
British retailer Topshop, whose website attracts an average of 4.5 million hits a week, launched a new digital "first" on Sunday by letting shoppers buy six ready-made items from its latest collection immediately after its show at London Fashion Week.
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