Motorola's latest smartphones, launched on Friday, should get consumers excited and competitors worried as the Moto X and Moto G are all about style, substance and usefulness, rather than being hung up on high tech.
In any industry, but particularly within tech, the companies that succeed are the ones that focus their efforts on giving their customers what they want and what they are going to need rather than looking at what other companies are doing and trying to match or better them.
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