SoftBank's first Sony smartphone deal takes aim at US market


  • TECH
  • Tuesday, 02 Sep 2014

A FIRST: Japan's SoftBank Corp and its US mobile carrier Sprint Corp will offer a Sony smartphone for the first time, sources with knowledge of the matter said, as the two technology titans confront daunting challenges in the US market. — Reuters

TOKYO: Japan's SoftBank Corp and its US mobile carrier Sprint Corp will offer a Sony smartphone for the first time, sources with knowledge of the matter said, as the two technology titans confront daunting challenges in the US market. 

The deal could give a much-needed boost to Sony's struggling mobile division, which last month said it no longer expected to make a profit in the year to next March. It will also bolster Sprint's handset line-up as it seeks to stem a flight in subscribers. 

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