Russia's Yandex moves further into e-commerce as online ad growth slows


  • TECH
  • Friday, 06 Jun 2014

BRANCHING OUT: Russia's biggest search engine Yandex said it would transform its online shopping search site Yandex.Market into an electronic marketplace allowing customers to buy direct, in a further move to capitalise on the growing e-commerce market. — Reuters

MOSCOW: Russia's biggest search engine Yandex said it would transform its online shopping search site Yandex.Market into an electronic marketplace allowing customers to buy direct, in a further move to capitalise on the growing e-commerce market. 

Russia's e-commerce sector has boomed over the past decade following the development of broadband. According to industry association AKIT, the country's e-commerce market totalled US$17bil (RM54.68bil) last year, a 30% increase on 2012. 

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