NEW YORK/LOS ANGELES: Technology powerhouses like Microsoft Corp and AOL Inc are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an annual digital content showcase in New York next week.
With an eye on the big bucks such shows can command, Microsoft will trot out a soccer reality show called Every Street United. Sony Corp's digital network Crackle will serve up Jerry Seinfeld's Comedians in Cars Getting Coffee and AOL is presenting a documentary drama about five New Yorkers called Connected.
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