WEB-DEPENDENT: Nearly half of consumers watch full-length films and TV shows via the Internet every day.
Not only are consumers more willing than ever to pay a premium for online video content, they would be most happy to pay that money to Google, Apple or Samsung.
According to the Accenture Digital Consumer Survey, as technology changes the way that visual media is delivered, so do its viewers' expectations — consumers increasingly want seamless access to premium TV content, video on demand and catch-up services ideally from the same source.
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