Fashion and function key to wearable tech appeal: survey

WHOLE PACKAGE: Wearable technology devices need to be fashionable and functional, a survey has found. — ©AFP/Relaxnews 2014

Nearly three quarters of consumers are now aware of wearable technology devices and one in six, in the US at least, are already sporting a fitness band, health tracker or smartwatch. 

However, if the gadgets hope to go mainstream they are going to have to be as stylish and affordable as they are functional.