Consumers driving demand for in-car technology

From navigation systems to hands-free smartphone kits and reversing cameras, high-tech options are playing a bigger role in US drivers' decision-making process when choosing a new car. 

The research, by the Consumer Electronics Association (CEA), found that 42% of US consumers are planning on buying some form of in-vehicle technology device over the next 12 months and that for 59% of respondents that have bought a new car over the past year, the in-car tech on offer was an important factor for making the purchase.