FAVOURABLE CONDITIONS: An increasing number of consumers may be willing to upgrade from their current set to UHDTV — if the price is right. — ©AFP/Relaxnews 2014
New research shows that interest in the next generation of televisual technology is growing strongly, and that nearly two thirds of Americans and over half of Europeans are prepared to splash out on a new UHDTV before the end of next year.
However, according to the results of research firm Strategy Analytics' survey of 6,000 consumers, cost will be as much a deciding factor as superior visual performance.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
