If any further proof were needed that the smartphone has become so ingrained in modern life that it's essentially an extension of the average consumer's right hand, Nielsen has it in the form of a global data snapshot taken in December 2013 and published this week.
Whether consumers come from the US, Britain, Italy or Japan, they're spending over 30 hours every month fiddling with their phones.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!