Offering ultra-high-definition films on a disc rather than by download or streaming could be the key to mainstream success.
Just as Blu-ray discs helped make HD TV a consumer standard, the industry guardians behind the technology and its standards, the Blu-ray Disc Association (BDA) believes offering native content via a disc will do the same to jump-start the consumer demand for UHD (sometimes known as 4K) television sets.
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