Hotels increasingly tapping into Twitter to expand guest services

After virtual Twitter concierges and Twitter chat rooms, US hotel chain Loews has become the latest hotelier to leverage the power of the micro-blogging platform, with a new channel that allows guests to book their room as fast as a few hashtags and tweets. 

In a digital age where consumers demand instantaneous answers, the luxury chain with properties across the US and Canada launched a Loews Hotels Social Reservations channel that will put the guest in touch with a virtual reservations agent when they use the hashtag #BookLoews in a tweet to @Loews_Hotels.